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Work Experience
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Product Manager, Digital Goods
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San Jose, CA
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PayPal inc.
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Mar '11 - :)
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#Classified
#Loving it
#Not looking for a new job. Fo Sho.
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Product Manager and User Experience Lead
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Menlo Park, CA, US
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Togetherville Inc.
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May '10
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- Led product analytics and A/B testing, translating insights into requirements and content strategy.
- Created wireframes and user flow stories, with a user centric approach, for an Agile dev. team.
- Increased the viral coefficient (new users brought by an existing user) from .2 to .5 through iterative changes to the product's viral loops, including the invitation process and social network engagement
- Managed the SEO process through keyword targeting, user generated content and link building, with a 60% month-over-month increase in organic and referral traffic
- Constructed the valuation model and pitch for Venture Capital presentations
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Business Analyst Intern
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Bloomington, IN
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SproutBox LLC
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June '09 - Aug '09
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- Evaluated prospective web2.0 startup ideas on market size, development effort and monetization potential
- Identified user needs and defined high level requirements for a squadedit a web-based, collaborative code editor (www.squadedit.com)
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User Experience Lead
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Dubai, UAE
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MindTree Consulting Ltd.
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May '05 - Jul '08
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- Led User Experience teams for $2MM+ enterprise web-application projects, in customer facing roles, from problem identification to successful implementation
- Formulated pre-sales proposals for Fortune100 clients, by comprehending customer pain points and conceptualizing possible solutions
- Enhanced the online hotel booking experience for an online hotel booking engine, by redefining the single screen interface into widgets, enabling implementation on affiliate websites
- Identified usability problems with the Revenue Accounting system at Emirates Airways. Redesigned the data entry process leading to shorter training periods and reduction of redundancies
- Defined requirements and designed a "Trade-Promotion management" system for Unilever Asia Pac, enabling effective creation and evaluation of promotions worth $4MM annually
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Digital Sculptor
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Bangalore, India
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General Motors, Technical Center
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Aug '04 - Apr '05
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- Collaborated with the Detroit design team to understand and translate their creative intent into computer generated surface models for concept cars
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